I’ve just finished signing 617 Thanksgiving cards.
My own name has taken on semantic satiation. BUT, I really became aware of the phrases we use to express gratitude:
“We are grateful”
Those are all first-person statements. “Thank You” is a truncation of “I/We Thank You.” So even gratitude becomes about me and not you. It’s about how I feel.
When, really, especially in a donor-centered annual fund (which isn’t annual at all), our gratitude needs to be about them . . . about the donor . . .
That’s tougher than it sounds when it’s a note on a card, but here’s a few to try:
“You are the best.”
“You made it happen.”
“We are grateful for you.” (Still a first-person statement, but it’s about them).
“You are so thoughtful/generous/kind”
Don’t tell me how you feel, tell me about me. It’s my favorite story.