Every F***ing* Thing Works

They do.  All of them. Every Fundraising Thing Works   There's a lot of great advice out there about fundraising - countless blogs, webinars, articles, white papers.  And they all have very, very good guidance and examples of a program that worked.  And they leave a lot of front line fundraisers thinking, "I should REALLY … Continue reading Every F***ing* Thing Works

That’s Not a Major Gift

At least five times over the last week or so I've heard the statement, "$x level is NOT a major gift; don't waste your time on those" or "Those low-level donors aren't giving major gifts.  They're nice gifts, sure, but they're not major gifts." Let me tell you about Jane.  I adore Jane.  She was … Continue reading That’s Not a Major Gift