"GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world on December 1, 2020, and every day. It was created in 2012 as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a … Continue reading #GivingTuesday
Donors last longer than staff. How do you create value and keep donors engaged during the endless revolving door of staff changes?
I love this question from Tim Sarrantonio at Neon. Do we think enough about what gratitude is, what it means and how we truly express gratitude to our donors? Sure, we talk about donor retention rate and the crisis it is in our sector, but do we really, truly express gratitude? Or are we implementing … Continue reading On Gratitude and Culture
They do. All of them. Every Fundraising Thing Works There's a lot of great advice out there about fundraising - countless blogs, webinars, articles, white papers. And they all have very, very good guidance and examples of a program that worked. And they leave a lot of front line fundraisers thinking, "I should REALLY … Continue reading Every F***ing* Thing Works
I like to think that professionals in all fields get together and rant and complain about their profession. I have to believe that there are forums for pipe fitters and physician's assistants and marketers to get together and go, "They're hiring people with no experience as experts! Nobody takes the profession seriously! These CEOs think … Continue reading Rant on Retention
I was inspired this week by a colleague, a very talented and smart fundraiser, who was talking about some of the challeng . . . er, opportunities . . . we're both facing and she says, "How do I make data fun? How do I get my data person to get INTO it and really WANT to … Continue reading How to make (Fundraising) Data Fun
A family I know is going through that terrible process of having to put their mother into assisted care. She has Alzheimer's and it's so sad. This is a woman who had a heart as big as all outdoors, gave to everyone she met and had an infectious laugh that lifted the whole room. And … Continue reading The Problem With Recurring Giving