noun lab·o·ra·to·ry \ˈla-b(ə-)rə-ˌtȯr-ē sometimes ˈla-bə(r)-ˌ or lə-ˈbȯr-ə-ˌ,British usually lə-ˈbär-ə-t(ə-)rē\
(“Laboratory.” Merriam-Webster.com. http://www.merriam-webster.com/dictionary/laboratory)
This is a place to kick around ideas, try out hypotheses and tip over some sacred cows.
There’s never been a better time to be a fundraiser. We have more research, knowledge and experience to pull from. We have inspirational thought-leaders and experts sharing real-world success stories. We have resources and tools right at our fingertips designed to make fundraising easier and raise more money.
And yet . . .
- Average Donor Retention Rate is at 45.5% (Fundraising Effectiveness Project)
- Overall Giving remains at 2% of GDP (GivingUSA)
- Fundraiser tenure is about 18 months (Lilly Family School of Philanthropy)
So, what are we doing? How do we tackle the common challenges and potential pitfalls of fundraising?
Is what we’re doing working? Could there be a better way? What’s the other fundraiser doing and is it working?