Donors last longer than staff. How do you create value and keep donors engaged during the endless revolving door of staff changes?
Sometimes, to make truly lasting, important, substantive change we have to honor what came before. We weren't there for the little decisions, the tough choices, the concessions that had to be made that led to the status being quo. We might've missed the thousand-and-one paper cuts, putting a band-aid on this one and that one … Continue reading The Things That Came Before
Probably. If you read any recent reports or statistics, yeah, we've got a lot of work to do. Fundraising Effectiveness Project, GivingUSA, literal thousands of case studies, webinars, trainings, conferences . . . . we're investing a lot of time, money and energy in saving giving. This article in the Chronicle of Philanthropy . . . … Continue reading Does Giving Need Saving?
Yes. Thank you for attending my TED talk. OK, let me elaborate. If you're not proactively managing your data, you are literally losing donors and letting real money walk out the door. And I'm not talking about the general and to-be-expected lapsing donors, or donor retention rates. I'm talking about just the data itself - … Continue reading Are You Literally Losing Donors?
Trees can die from the bottom up. Photo by Sebastian Engler on Unsplash Especially with Evergreens, if they're not getting enough water, the lower branches and needles will die out to allow more hydration to get to the upper branches - the ones that get the most sun. The lower branches may also be blocked from the sun … Continue reading Tree-Top Fundraising