Does Giving Need Saving?

Probably.  If you read any recent reports or statistics, yeah, we've got a lot of work to do.  Fundraising Effectiveness Project, GivingUSA, literal thousands of case studies, webinars, trainings, conferences . . . . we're investing a lot of time, money and energy in saving giving. This article in the Chronicle of Philanthropy  . . . … Continue reading Does Giving Need Saving?

On “The Annual Fund”

I'm honored to have been invited to speak at the AFP Silicon Valley chapter.  The topic?  My favorite:  The Annual Fund Isn't Annual. I'm equally as honored that there were so many responses to a random Twitter question I posted: I mean, goodness, Simone Joyaux even blogged about it! The over-arching, most common themes and … Continue reading On “The Annual Fund”

On Storytelling – The Good, The Bad, The Meh, Whatever

Whether you loved it, hated it, didn't watch it or obsessively tweeted about it, it's inarguable that Game of Thrones captured the world's imagination and was, possibly, one of the most phenomenal series in television history. Not phenomenal as in great, but phenomenal as in - it was a phenomenon - a "remarkable person, thing … Continue reading On Storytelling – The Good, The Bad, The Meh, Whatever

Are You Literally Losing Donors?

Yes. Thank you for attending my TED talk. OK, let me elaborate.  If you're not proactively managing your data, you are literally losing donors and letting real money walk out the door. And I'm not talking about the general and to-be-expected lapsing donors, or donor retention rates.  I'm talking about just the data itself - … Continue reading Are You Literally Losing Donors?

The “F” Word & Fundraising

Sat through another meeting where Fundraising was referred to as "the F word" . . . . ha ha ha, giggle giggle, 'cause it's a bad word. I failed. I should have confronted.  I should have taken the opportunity to correct, teach, coach. I should have stood on the table and shouted with all the … Continue reading The “F” Word & Fundraising

Tree-Top Fundraising

Trees can die from the bottom up. Photo by Sebastian Engler on Unsplash Especially with Evergreens, if they're not getting enough water, the lower branches and needles will die out to allow more hydration to get to the upper branches - the ones that get the most sun.  The lower branches may also be blocked from the sun … Continue reading Tree-Top Fundraising

The Absolutely Foolproof Five-Step Fundraising Plan

Everything anyone needs to know about fundraising can be summed up in a five-step process. Find prospects who are concerned about The Problem your mission exists to solve. Connect with them. Ask them to solve The Problem with their financial support. Thank them - profusely - for doing so. Report back to them - tell … Continue reading The Absolutely Foolproof Five-Step Fundraising Plan

Is Fundraising Sales? (And Does It Matter?)

There are literally 5 versions of this blog in my drafts folder.  I keep coming back to it because the question keeps coming up and I keep falling - leaping? - into the conversations. Fundamentally this is a matter of opinion and semantics.  I am firmly in the camp that Fundraising is not sales and … Continue reading Is Fundraising Sales? (And Does It Matter?)

Every F***ing* Thing Works

They do.  All of them. Every Fundraising Thing Works   There's a lot of great advice out there about fundraising - countless blogs, webinars, articles, white papers.  And they all have very, very good guidance and examples of a program that worked.  And they leave a lot of front line fundraisers thinking, "I should REALLY … Continue reading Every F***ing* Thing Works

Fundraising or Money-Raising?

Clerk:  Your total is $blahblahblah, would you like to add a dollar to support children puppies hungry old homeless high-school band? Me:  Uhhh, no, not today. Clerk: Yeah, cheers, thanks, thanks a lot.  *sigh* I know these kinds of programs raise a lot of critically-needed money for a lot of great organizations - and the … Continue reading Fundraising or Money-Raising?