Tree-Top Fundraising

Trees can die from the bottom up. Photo by Sebastian Engler on Unsplash Especially with Evergreens, if they're not getting enough water, the lower branches and needles will die out to allow more hydration to get to the upper branches - the ones that get the most sun.  The lower branches may also be blocked from the sun … Continue reading Tree-Top Fundraising

The Absolutely Foolproof Five-Step Fundraising Plan

Everything anyone needs to know about fundraising can be summed up in a five-step process. Find prospects who are concerned about The Problem your mission exists to solve. Connect with them. Ask them to solve The Problem with their financial support. Thank them - profusely - for doing so. Report back to them - tell … Continue reading The Absolutely Foolproof Five-Step Fundraising Plan

Is Fundraising Sales? (And Does It Matter?)

There are literally 5 versions of this blog in my drafts folder.  I keep coming back to it because the question keeps coming up and I keep falling - leaping? - into the conversations. Fundamentally this is a matter of opinion and semantics.  I am firmly in the camp that Fundraising is not sales and … Continue reading Is Fundraising Sales? (And Does It Matter?)

Every F***ing* Thing Works

They do.  All of them. Every Fundraising Thing Works   There's a lot of great advice out there about fundraising - countless blogs, webinars, articles, white papers.  And they all have very, very good guidance and examples of a program that worked.  And they leave a lot of front line fundraisers thinking, "I should REALLY … Continue reading Every F***ing* Thing Works

Fundraising or Money-Raising?

Clerk:  Your total is $blahblahblah, would you like to add a dollar to support children puppies hungry old homeless high-school band? Me:  Uhhh, no, not today. Clerk: Yeah, cheers, thanks, thanks a lot.  *sigh* I know these kinds of programs raise a lot of critically-needed money for a lot of great organizations - and the … Continue reading Fundraising or Money-Raising?

Rant on Retention

I like to think that professionals in all fields get together and rant and complain about their profession.  I have to believe that there are forums for pipe fitters and physician's assistants and marketers to get together and go, "They're hiring people with no experience as experts! Nobody takes the profession seriously!  These CEOs think … Continue reading Rant on Retention

Why Data Like a Lab – It Just Wants to Make You Happy

We had to take a tough break from blogging for a little while.  We lost one of the Buck-White Boys on February 15.  The original Buck-White Boy, the lab by which all others will be measured and the Dog That Started It All.  Tucker. Tucker was the best.  He was the best part of a … Continue reading Why Data Like a Lab – It Just Wants to Make You Happy

At Home in the Annual Fund

C'mon, sing with me now, "Our house.  In the middle of the street.  Our house . . . "  Or we could have gone with, "Our house is a very, very, very fine house . . . "  This is a multi-sensory blog; great info and musical ear-worms.  You're welcome. If you don't know Helen … Continue reading At Home in the Annual Fund

Donor-Centered or Data-Driven

Google "Fundraising Buzzwords" or "Nonprofit Buzzwords" and you'll get a whole list of the phrases we like to kick around the industry.  Fortunately, "Donor-Centered" is one that's stuck around for quite some time. Data-Driven seems to be losing some of its popularity.  "Big Data" is taking on different connotations (really, Big Data refers to databases … Continue reading Donor-Centered or Data-Driven

What I Won’t Do Is Subscribe to Fear

My whole social media feed is FULL of comments about how awful 2016 has been.  It seems everyone is ready to kick this year to the curb and usher in a new one - "It can't get worse, right?" Personally, I've had a fantastic year - probably one of the best on a personal and … Continue reading What I Won’t Do Is Subscribe to Fear